Chief Marketing Officer

John Ratliff

Senior Vice President & Principal

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Privately-Held Branded Beverage Company

Position Summary:

As a key member of the Executive Management team, the Chief Marketing Officer (CMO) will assume a strategic role in the overall management of the company. The CMO will lead all Marketing efforts and drive growth for the portfolio of brands. The CMO will have responsibility for driving the company’s overall marketing strategy, bringing more understanding to the customer journey, developing and leading a high-performance organization, and executing the marketing programs necessary to drive profitable growth and innovation.
The ideal candidate has a combination of deep commercial and broad strategic insight, and who will bring experience within one or more successful and sophisticated publicly traded or well-regarded privately held CPG companies. This individual must have the ability to work on critical strategic issues to facilitate the effective and profitable growth of the company. In addition, this executive must have the ability to quickly identify critical operating issues and drive positive results through a combination of strategic marketing analysis, innovative execution, and cross-functional teamwork.