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Articles written by Jay DAprile

The Current State of Direct-to-Consumer Models in the Insurance Industry

The Current State of Direct-to-Consumer Models in the Insurance Industry

In today’s marketplace, consumers want to be empowered in their buying decisions and are more driven by research, reviews, and ease-of-use than they ever have been before. These changing consumer habits are impacting the insurance sector more than any other industry. The manufacturing and travel services fields are shining examples of areas that have already […]


Big Data in the Insurance Industry

Big Data in the Insurance Industry

It’s no secret that, since the moment the first email was sent in 1971, technology has been one of the most disruptive game changers in every industry, from manufacturing to financial services to consumer products. For the insurance sector, this is especially true; and, in particular, no technology has been – or continues to be […]


Insurance Direct to Consumer

The Insurance Industry’s Need for Direct to Consumer Marketing

On March 23, 2010, President Obama signed the Affordable Care Act, which will create a competitive private health insurance market through the creation of Affordable Insurance Exchanges. These State-based, competitive marketplaces, which launch in 2014, will provide millions of Americans and small businesses with “one-stop shopping” for affordable coverage. The plan is promoted as comprehensive […]


Opportunity in Insurance

The Insurance Industry’s Makeover

The image today’s insurance industry portrays is changing, for the better. In recent years, insurance has been perceived as unattractive, behind the times, and as an industry offering little in terms of career development. That image has been shifting as more and more media attention has been given to the general insurance industry. The perception […]


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Are Your Employees Happy?

The US economy – and the global economy, for that matter – is sluggishly climbing out of the worst recession since the Great Depression and Washington just can’t seem to get its act together to create any sustainable programs to accelerate the recovery.  Joblessness continues to be a major concern.  A certain sense of malaise just won’t […]