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Articles written by Ben DeBerry II

Digital Marketing in Retail

How Digital Marketing in Retail Can Revolutionize Your Business

  According to the Nielsen Company, consumers spent 4 hours and 59 minutes per day in Q1 2019 connected to digital media. That makes marketing campaigns on digital platforms highly visible, cost-effective, and persuasive. To achieve the greatest ROI from digital marketing and stay ahead of the competition, retailers and their executive teams need to […]

state of retail

What Retail’s Renaissance Means for Executive Leaders

Online and mobile technologies have fundamentally reshaped human behaviors, desires and preferences.   It can be observed in our most primal activities (developing relationships and creating community) to our most mundane (daily commuting).  Just a few years ago, none of us orchestrated transportation for a night out by making a few keystrokes on our mobile devices.  […]