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Articles written by Ben DeBerry II

customer experience in retail

The Rising Importance of Customer Experience in Retail Marketing

While the “customer is king” adage has existed for years, and for good reason, it’s time to modernize the phrase: customer experience is king. This mentality has been growing with the proliferation of ecommerce and online shopping. Retail businesses face more competition than ever before, so they’re seeking ways to set themselves apart from others. […]


grocery sector coronavirus

Grocery Sector Shows Up for Their Communities Amidst Coronavirus

While other industry sectors are going remote, virtual, or shutting down altogether in response to COVID-19, the grocery business is proving its essential role at the center of communities nationwide. However, it’s not all business as usual. Grocers far and wide are pivoting in how they serve and protect both their customers and their employees. […]


Digital Marketing in Retail

How Digital Marketing in Retail Can Revolutionize Your Business

  According to the Nielsen Company, consumers spent 4 hours and 59 minutes per day in Q1 2019 connected to digital media. That makes marketing campaigns on digital platforms highly visible, cost-effective, and persuasive. To achieve the greatest ROI from digital marketing and stay ahead of the competition, retailers and their executive teams need to […]


state of retail

What Retail’s Renaissance Means for Executive Leaders

Online and mobile technologies have fundamentally reshaped human behaviors, desires and preferences.   It can be observed in our most primal activities (developing relationships and creating community) to our most mundane (daily commuting).  Just a few years ago, none of us orchestrated transportation for a night out by making a few keystrokes on our mobile devices.  […]